One professional for all your brand's visual communication needs
I design creative solutions for professionals, businesses and cultural organisations looking for impactful, conversion-driven design.
Visual solutions for brands that want to stand out
Brand identity and Visual identity
Designing a logo is not enough. I build complete visual identities, from logo design to visual storytelling, for brands that want to be recognizable and consistent across every channel. Before anything gets designed, I dig into your brand: who you are, who you’re speaking to, what makes you unique. The result is a tailored visual system, designed to set you apart from the competition and support your growth.
Branding
Logo design
Visual identity system
Communication materials
Web Design and SEO
Every website I design is built from scratch, tailored to who you are and who you want to reach: consistent with your visual identity and built around your target audience. I create WordPress websites, e-commerce and landing pages where creative design and SEO optimization work together from the start – UX structure and content designed to rank on Google, AI-based search engines, and convert visitors into clients.
UX/UI design
Advanced SEO
Accessible websites
One-page and multi-page websites
Illustration and Motion Graphics
I turn complex concepts into immediate visual content: digital illustrations and motion graphics made for brands that refuse to blend in. From 2D animations to custom infographics for social media and digital campaigns, every piece of content is crafted to creatively enhance your brand, increase engagement and improve time spent on page.
Digital illustration
Animated infographics
Packaging illustration
Brand storytelling
FROM VISUAL IDENTITY TO WEBSITE 
I CREATE VISUAL LANGUAGES 
THAT STAND OUT 
AND WORK.
Latest works
Gilberto Barburini
Gilberto Barburini
Al Bagnino Restaurant
Al Bagnino Restaurant
Oblò
Oblò
The memory of Wood
The memory of Wood
Eu can aid
Eu can aid
Alfabeto del 900
Alfabeto del 900
Visual and Web Design freelance
Design, strategy and vision
Hi, I'm Giada Guatto, a visual communication designer with over ten years of experience. I help brands and professionals stand out with tailored visual systems, designed to turn your image into a tool of real value. In my work I combine creativity and strategic vision: I develop brand identities, websites and digital solutions that tell and enhance your brand's identity in an authentic and impactful way.
The working method
A holistic approach to design
Tailored solutions
Every project starts with listening – to your needs, your market, and what makes you different. In an increasingly standardized market, I develop distinctive visual communication solutions, thoughtful in every detail and designed to truly enhance what sets you apart.
A holistic, multidisciplinary approach
From brand identity to web design, from content storytelling to SEO, I design every element as part of a cohesive system. This holistic vision allows me to build effective brand communication across every channel – not just aesthetic, but functional.
One professional, one vision
When one person handles your entire visual communication – from brand identity to web design to content – nothing gets lost in translation. No briefing multiple vendors, no inconsistent outputs. Just one creative vision, applied consistently across every touchpoint.
Creativity and performance
Effective design isn’t just good-looking – it has to work. I design visual identities, websites, and visual content that combine creativity and strategy, built to rank on Google and AI-based search engines and generate tangible results.
If you’ve made it this far, you’re not looking for more of the same.
Ready to turn ideas into action? Tell me about your project in a free 30-minute call.
FAQ
What design services do you offer?
As a freelance visual designer, I create integrated visual systems that combine design and functionality:
- Visual & Brand Identity: logo design, visual identity and all coordinated materials (brochures, business cards, digital and print materials).
- Web Design: WordPress website development (multi-page websites, e-commerce, landing pages) and Figma UI/UX prototyping for custom development.
- Performance: SEO analysis and optimization for traditional search engines and AI-powered search systems.
- Digital Content: custom illustrations and 2D motion graphics animations for infographics, presentations and social media.
Do you work with international clients?
Yes. I’m based in Italy and work with clients worldwide. The entire process happens online, so location is never an issue.
How much does a project cost?
Every project is quoted individually based on scope, complexity and timeline. I don’t use fixed price lists, because the right solution looks different for every client. The first call is free and gives us both a clear picture of what’s involved before any commitment.
What does the project process look like?
Every project starts with a discovery call to understand your goals, needs and timeline. From there I put together a tailored proposal: scope, deliverables and costs, clearly laid out. Once approved, we move into concept and design, with regular check-ins and revision rounds built in. Final delivery includes all the files you need, in the formats agreed upfront.
What if I don't have a clear idea yet?
That’s completely fine. My work starts with strategic analysis, not just execution. I’ll guide you through identifying your real needs and translate them into effective solutions – work that’s built around your goals and ready to grow with your business.
Why work with a freelancer instead of an agency?
With an agency, your brief passes through multiple hands before it reaches the person actually doing the design work – and something always gets lost along the way. With me, you work directly with the same person from strategy to final delivery. No handoffs, no miscommunication, no fragmented creative vision.
What kind of clients do you usually work with?
I work with SMEs, startups and professionals who need a solid positioning to stand out in their market, but also with realities like venues, restaurants, cultural organizations, nonprofits and associations, where visual identity is often the primary communication tool.
I’ve delivered brand identity and web design projects across both contexts, with a focus on tangible results. I understand the specific dynamics of these sectors and know how to translate their values into visual language that’s impactful, clear and built to last.