Once Upon a Tile
Once Upon a Tile is the name of the adv campaign of Flow-ers made for spring/summer 2021.
I managed the art direction and visual design of the campaign: the concept started from a research on the fabrics used for the products and what is the storytelling they can evoke, related to travels and memories. The result is a travel to six locations around the world through the fabric.
Art direction and visuals: Giada Guatto
Photography: Matteo Fabro
Make up: Marija Paunovic