Visual design for Once Upon a Tile

Year

2021

Client

Flow-ers

Visual identity
Once Upon a Tile Campaign for Flow-ers Jewelry

A journey around the world through the pattern of fabrics.

Once Upon a Tile is the concept chosen by Flow-ers for the spring/summer 2021 season. I took care of the artistic direction and visual design of the project: from research on the types of fabrics used in products to the development of storytelling that can evoke, linked to travel and memory. The result is a journey to six locations around the world through textiles.

Concept Once Upon a Tile Adv Campaign
Concept of Flow-ers Adv Campaign
Web Design for Fashion Brand
Flow-ers Social Media Contents

Team

Visual and graphic design: Giada Guatto

Photography: Matteo Fabro

Make up: Marjia Paunovic

Services delivered

  • Art Direction: development of the creative concept and visual direction of the advertising campaign.
  • Visual Identity: design of the project’s visual identity, consistent with the brand positioning.
  • Editorial Design & Print Materials: concept and layout of materials for print.
  • Social & Web Content: adaptation and production of graphic materials for digital channels.