Visual identity

Once Upon a Tile

Client
Flow-ers
Year

2021

Team
  • Communication strategy
  • and visual design:
  • Giada Guatto
  • Photography:
  • Matteo Fabro
  • Make up:
  • Marjia Paunovic
Area
  • Communication strategy
  • Visual design
  • Art direction
  • Storytelling

A journey around the world through the pattern of fabrics.

Once Upon a Tile is the concept chosen by Flow-ers for the spring/summer 2021 season. I took care of the artistic direction and visual design of the project: from research on the types of fabrics used in products to the development of storytelling that can evoke, linked to travel and memory. The result is a journey to six locations around the world through textiles.

Concept Once Upon a Tile Adv Campaign
Concept of Flow-ers Adv Campaign
Web Design for Fashion Brand
Flow-ers Social Media Contents