Freelance Web Designer
In today’s digital world, a well-designed website isn’t just an advantage – it’s a necessity. I specialize in professional web design and business website design, focusing closely on brand identity and visual communication. Every project is custom-made – built to perform, not just to look good. If you’re looking for a freelance web designer, you’re in the right place.
Why a professional website makes the difference
Your website is often the first contact a potential client has with your business – and in most cases, the decision to stay or leave happens within seconds. A professional design communicates credibility, builds trust and increases the likelihood that a visitor will convert into a client.
According to a Stanford University study, at least 50% of users’ assessments of a website relate to its visual design. Design isn’t a detail — it’s the first message you send.
But a website that truly works goes beyond aesthetics. It’s a strategic tool: it centralizes information about your business, reaches people who are actively searching for what you offer and turns visitors into real contacts – through optimized pages, contact forms, catalogs and targeted content.
That’s why every project combines three elements:
- Engaging and functional design – calibrated to your brand identity, with custom visual elements such as illustrations and motion graphics where needed
- SEO Built into the Structure: Integrated directly from the start, not tacked on as an afterthought.
- Audience Analysis: Designed to deliver the right message to the right people.
The result is a website that doesn’t just exist online – it works for you.
What are the benefits of a well-crafted responsive website?
Responsive design is no longer optional – it’s a fundamental standard for any business that wants to stay competitive in the digital landscape.
It means delivering a fluid and visually consistent user experience across every device. Almost two thirds of global web traffic comes from mobile devices, most users abandon a site that takes more than 3 seconds to load, and Google penalizes sites that aren’t optimized for mobile – with a direct impact on search engine rankings.
The impact can be seen on two fronts:
Search engine visibility
SEO is integrated into the project right from the start – not added as an afterthought. This turns acquiring new clients into a natural process, converting visits into conversions and enhancing every effort made to build a high-quality brand identity.
UX and web design
I design websites with optimized loading times that work across every device and platform. A smooth browsing experience keeps users engaged longer – and search engines reward that.
Accessible websites
An accessible website is designed to be usable by everyone – regardless of the user’s visual, motor, or cognitive abilities, or the device they use. It’s not just an ethical matter: it’s an increasingly relevant legal requirement and a quality factor that Google considers when evaluating a site.
Upon request, I build websites compliant with the main accessibility guidelines (WCAG), integrating elements like adequate color contrast, keyboard navigation, and screen reader compatibility right from the design phase.
Which type of website is right for you?
Do you already have a website that’s outdated or no longer represents you? Or are you starting from scratch? In either case, the first step is understanding which solution best fits your goals.
One-Page Website
Everything on a single scrolling page, cleanly organized into sections: who you are, what you do, and how to get in touch. An ideal solution for professionals, freelancers, or local businesses that need a clear, effective online presence without unnecessary complexity.
Best for: independent professionals, studios, local businesses, portfolios
Multi-Page Website
When you have multiple services, rich content, or diverse audiences to reach, you need room to go deeper. A multi-page website allows for a stronger SEO foundation, with dedicated pages for each service or topic – more visibility, more touchpoints with the client.
Best for: Companies, SMEs, professional firms, multi-service businesses
Website with Blog & Content Strategy
A blog is one of the most effective SEO tools for driving long-term organic traffic. A website backed by an integrated content strategy works for you 24/7, ranking for targeted keywords and building authority in your industry.
Best for: Businesses aiming for organic growth, professionals building industry authority
E-commerce
Selling online requires much more than just a product catalog. I design conversion-optimized e-commerce websites – complete with a smooth user experience, polished product pages, a streamlined checkout, and structural SEO from URL structure to meta descriptions.
Best for: physical stores moving online, product brands, digital businesses
Landing page
A single page built with one objective: to convert. Designed for ad campaigns, product launches, or targeted promotions, a landing page removes distractions to guide users directly toward a specific action.
Best for: Google/Meta Ads campaigns, product launches, events, time-limited offers
Every project includes:
- UX/UI Design: Information architecture, wireframes, and graphical interface aligned with your brand identity.
- WordPress CMS Development: Built with a client dashboard so you can update content independently.
- Native Basic SEO: Built directly into the site’s architecture, never tacked on as an afterthought.
- Cross-Device Optimization: Fully optimized for seamless performance across all devices.
Every solution comes with basic SEO integrated into the structure. If you want to push further – rank for competitive keywords and build long-term visibility – you can add an advanced SEO strategy to your project.
Basic SEO or advanced SEO: which one is right for you?
Every website I build includes basic SEO integrated from the structure: URLs, meta tags, on-page optimization, page speed. t’s the essential starting point – necessary, but not always enough on its own.
Advanced SEO operates on a different level: in-depth keyword research, content strategy, competitor analysis, and ongoing monitoring. It’s not suitable for everyone, nor is it required at every stage.
Businesses just starting out often prefer to consolidate their business first and add advanced SEO later on. Established businesses looking to scale without relying solely on paid ads usually choose to include it from day one – knowing that SEO results take time, and the earlier you begin, the sooner you see them.
We’ll evaluate what makes the most sense for you during our initial consultation.
What does working together look like?
Already have a developer and just need the design? I also specialize in UI/UX design in Figma, delivering development-ready design systems and assets for custom builds.
Discovery call
We meet online to get to know each other: I listen to your ideas, understand your needs, and define clear goals together. No generic forms – every project starts with a real conversation.
Tailored Proposal
I analyze your brand identity, industry, and audience. From there, I craft a customized strategy for your website – and together we evaluate whether it makes sense to include an advanced SEO strategy from day one, or start with the essentials and scale later.
Development
I design every visual element from scratch, from layout to custom graphics. Development takes place on WordPress, with a constant focus on performance, SEO, and user experience.
Delivery and support
Before launch, every detail goes through post-production quality checks. Agreed revisions are integrated, and the site is handed over fully operational. I also provide you with the tools to update your content independently – and remain available for support and maintenance over time.
Got a project in mind?
Tell me about it – we’ll find the right solution together.
FAQ
Is SEO included with the website?
Yes, every project includes basic native SEO built into the structure: URLs, meta tags, on-page optimization, and fast loading speeds. If you want to build long-term visibility for competitive keywords, you can add an advanced SEO strategy. We can evaluate your options during the initial consultation.
Can I get just the design without development?
Yes. If you already have a development team, I can handle the UI/UX design in Figma and deliver dev-ready files and assets. Get in touch to discuss how we can structure the project.
Will I be able to update the website myself after launch?
Yes. I build websites using WordPress with a dedicated back-end area. You’ll be able to edit text, images and update content on your own, no coding required. I’ll provide everything you need to do it.
How long does it take to build a website?
It depends on the complexity of the project. A one-page website typically takes 2-3 weeks; a multi-page site or e-commerce can take 4-6 weeks. We’ll define the exact timeline together during the proposal phase.
Do you work with international clients?
Yes. I’m based in Italy and work with clients worldwide. The entire process happens online, so location is never an issue.
